Widiba, the bank of the Montepaschi Group, founded in 2014 with the logic of crowdsourcing, has chosen our advanced brand reputation solution for analyzing online conversations on the web and social channels. The insight derived from online conversations allows us to monitor customer perception even outside of bank properties and to correct any critical points and strengthen or emulate virtuous behavior, also through competitive intelligence. Up to integrating data from the CRM, in some cases.
Sentiment analysis in semi-automatic mode and with constant “human” intelligence is a winning choice compared to software solutions. With our reports we are capable of supporting Widiba both day-by-day and in its strategic marketing decisions.
Client: Widiba Anno: 2016
Activities conducted: Marketing Intelligence
Production: Sentiment Analysis; Marketing insights; periodic reporting, biweekly and monthly on the brand and competitors; reporting upon request on specific in-depth themes / topics.