BRANDING DESIGN & ADVERTISING
Smateria is a social enterprise that produces bags and fashion accessories using poor and recycled materials.
Born in Cambodia in 2006 from an all-female dream, Smateria is now an established enterprise known internationally, with 5 outlets in the country and distributing products worldwide.
In the Smateria lab, fishing nets, recycled leather and plastic bags turn into bags of all kinds: backpacks for school, key-chains, cellphone holders, eyeglass cases and much more. Thanks to our strong collaboration and friendship with the two Italian founders, Jennifer and Elisa, we designed the naming and corporate brand, the naming for the various collections and individual products, the corporate fonts and, over the years, developed the communication concept and layout of all the fashion catalogs.