WEB DESIGN & DEVELOPMENT – SOCIAL MEDIA MARKETING – SEO STRATEGY & UX – TRAINING & COURSES
Pietro Coricelli is one of the most globally distributed Italian brands there is and is among the largest oil producers in Europe, exporting to over 110 countries worldwide. It is the first Italian olive oil company to have implemented since 2010 a project of social and environmental responsibility aimed at reducing CO2 emissions in its plants, in the management of which all members of the family have always been involved. After an initial experience in the construction of the institutional website, already made by Estrogeni way back in 2011, Coricelli entrusted us with restyling the entire web identity, expanding its online presence through the development of an e-commerce platform called Casa Coricelli, for the sale of products in the international arena. To give visibility to the new e-commerce site we built and launched an online advertising campaign with the Google AdWords platform, on Google’s Search and Display networks.
The campaign, with text and illustrated ads, has generated more than 50% of the total visits to the site, confirming itself as the primary source of traffic during the entire period of activity.